Booksy treats everyone the same. A multiple World Champion and a first-year stylist look identical on it. Brand is a financial tool — here's exactly what your own website gives you that no platform can replace.
GEO is the new SEO. A practical guide to making AI models cite your site — with data from Princeton, Ahrefs and Gartner.
Read article
62–90% of a product's first impression is based on colour alone. A practical guide with research and case studies (McDonald's, Tiffany, Heinz, Cadbury) — and what it means for your brand.
Read article
A company with 450,000 sessions a year and £500k+ revenue was losing a significant chunk of it through errors visible in GA4. A case study with real numbers — email, blog, mobile.
Read article
Case study: Pegaz Recruitment — from cold luxury to a warm two-sided brand. Global Recruiter UK Awards finalist.
Read articleThe brief takes about 10 minutes. I'll get back to you within one working day.